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they aren't data points, they're people. it's not a campaign, it's a conversation. CONVERSEN: the interaction engine
plan, execute, optimize and manage multi-stage marketing interactions in every channel

Many platforms promise next-generation multi-channel campaign and interaction
management, but Conversen is the only one that truly delivers. Our data-driven,
fully-integrated platform gives marketers unprecedented power
to grow and evolve their customer interactions
rapidly and accurately, all while delivering
highly targeted and relevant messages
at the right time and in the right channel.

  • it's about people, not data
  • timely interactions, not campaigns on a calendar
  • relevant conversations, not message blasts
  • a single platform, not dozens of incompatible vendors
  • are you ready for a revolution, not just evolution
platform features: revolution not evolution

Nested Cross-Channel
Dynamic Content

By nesting variable content, content relevancy increases by thousands of permutations in hours, not days, and across all channels

see the toolkit and our unique abilities >>

Drag-and-Drop
Program Designer

Visualize the relationships between items in multi-stage/multi-touch campaigns with the click of a mouse

see the toolkit and our unique abilities >>

Business Rules
Based on Activity

True interactions can only happen when the logic is based on activity & response data as it occurs

see the toolkit and our unique abilities >>

No Lists:
A Relational Database

To get the right message to the right person, you need the right data, often from multiple sources and in multiple tables

see the toolkit and our unique abilities >>

Discover how Conversen can help you
 
 
News & Articles
Recent Posts & Updates
  • Eliminating The Social Media Silo: “at the end of the day, that’s what’s going on”5/16/2012Buddy Media recently released a range of new features in order to unify their platfrom. The article, “Buddy Media Soups Up Social Marketing Suite,” includes the following quote on the subject by Chief Strategy Officer, Jeff Ragovin, among others; “With our platform being unified, we’re essentially going to cut down all of that noise and [...]
  • Brands are realizing just how much their Social Media content can influence consumer purchasing decisions5/11/2012Consumers, more often than not, base their purchasing decisions on recommendations from the friends in their social networks. This has become a known fact thanks to the magnitude of reports that have surfaced over the years on the influence of Social Media. As a result, Brands have begun to invest a significant amount of time [...]
  • Online Tracking: A breif evaluation of a common misinterpretation5/9/2012“There is a definite difference between Do Not Collect and Do Not Target,” according to Sarah Branam (Privacy Manager at Epsilon) in her article; “What Do We Really Mean When We Say We Will Not Track Online.” So, what exactly was the intent of the do-not-track proposal that the FTC laid down in December, 2010? [...]
  • In the age of the empowered consumer, the engagement of loyal customers should be a business priority5/1/2012Statistics from a recent survey by Acxiom and Loyalty360 display that brand loyalty numbers are down. Read the article, “Curiosity May Have Killed The Cat But Complacency Will Kill The Marketer,” for more telling reports on customer retention and theories on why brands should concentrate more of their efforts on identifying and engaging their most [...]
  • Relevancy is a gateway to marketing optimization4/25/2012Take a peek at the ClickZ article, “Beginning the Journey of Marketing Optimization,” for more of David Daniels’ (CEO Relevancy Group) thoughts on “The Relevancy Imperative.” Make sure to check out the four steps to “jump-start your marketing optimization journey” – which includes; organizing data, scoring subscribers, understanding subscribers’ preferences, and testing.
 
 
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